I have to credit Libby's marketing team with making their canned pumpkin THEE most sought after thing round this time of year amongst the US expats. Just this week I've seen posts on Facebook and blog-land from fellow expats trying to band together to find pumpkin or complaining that when they do how expensive it is. Sure we could make it from scratch (its not that hard to find real pumpkin) but we don't. It would probably taste the same, if not better. I'm guessing that its that search for a piece of home this time of year even if it comes in the form of Pumpkin™. If its not Libby's that your grandma used to use.....well you risk it not being pumpkin pie!
It used to be horrible here in London every Thanksgiving trying to find canned pumpkin. I remember way back when...before whole foods came here and before our local Waitrose carried it for £2 a can that I went traipsing round all of London for weeks before I found it at Selfridges food hall for like £6 ($12). Boy, I'm glad that the price has gone down so much. So instead of one coveted can, I can buy two and spread the pumpkin joy round till Christmas.
Pumpkin pie isn't very beloved here. A lot of Europeans cant stand it and think its brutal to make a squash into something sweet (James looked at me in shock horror when I told him about candied yams). James bless his heart tries it every year and every year he gives me the same look after one bite: please don't make me do this again. Its OK, I feel the same way about blood pudding and haggis. Secretly, I'm glad he hates pumpkin pie though.....more for me---but don't tell him that.
**You might enjoy this hilarious post by a US expat in Paris on pumpkin pie HERE.